Why is .世界?
1. Means the World for Your Business
Your brand and business means the world to you. The .世界 (Dot WORLD IDN) TLD represents the world of influence for your world class brand.
“伊利.世界” represents Yili’s world, including Yili Ambrosia Yogurt, Yili Satine Milk, Yili Powdered Milk and other lines of products.
Live .世界 websites for world-class brands: 特斯拉.世界 (Tesla) 宝马迷你.世界 (mini cooper)
2. Means the World Across Languages
The TLD .世界 means the “world” for Chinese, Japanese and Koreans alike (in meaning and in writing). Together, that represents an over 1.5 Billion population market worldwide.
3. Means the World to You
Your social sphere means the world to you. The .世界 TLD represents your personal and private world on the Internet.
"王石.世界" represents the personal world of Wang Shi (a celebrity in China).
4. Represents the industry where the brand belongs.
"音乐.世界" represents the world of music, "凉茶.世界" the world of the ice tea,“豪车.世界”the world of high-end cars.
5. Represents world-class enterprises' brands
70% of Chinese users will innately associate world-class and top-level with this brand (based on survey results of Labbrand 2013).